The Reality TV Controversies
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Case Details:
Case Code : BECG013
Case Length : 10 Pages
Period : 2001 - 2002
Pub. Date : 2002
Teaching Note : Available
Organization : Fox TV, Parents TV Council
Industry : Media, Entertainment and Information
Countries : USA
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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"TV networks are willing to do anything to get ratings,
including being controversial."
- Ritchie Lucas, President and CEO, Creatability ad
agency, Florida, in March 2002.
"The audience has spoken, and they've demonstrated they
have a huge appetite for this kind of programming."
- Sandy Grushow, Fox TV Entertainment Group, in January
2001.
A Series of Controversies
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In January 2001, religious and conservative pressure groups
worldwide (America, Europe, Australia and Asia) protested strongly against the
airing of, 'Temptation Island,' a TV show.
The show, belonging to the genre of reality TV, was made by the US media house
Fox TV (Fox TV). It was designed to 'test the fidelity' of four unmarried but
committed couples, who were taken to an exotic island, where 26 singles tried to
lure them so that they would cheat on their partners.
Whoever succeeded in remaining faithful to his/her partner was declared the
winner.
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Critics of the program demanded a ban on it on the grounds
that it promoted illicit sex and endangered the relationship between the
participating couples.
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A spokesman for the American Family Association,
Randall Murphree, remarked, "Even the trailers for the show were enough
to upset conservative organizations and various religious groups."The
activists, in their campaign, publicized the advertisers' identity and
encouraged the public to compel the advertisers to boycott the show.
Though Fox TV authorities argued that the focus of Temptation Island was
on exploring the dynamics of serious relationships and not on sex, the
fact that Fox screened all contestants taking part in the show for
sexually transmitted diseases weakened its arguments. |
The Reality TV Controversies
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